The Philadelphia Protestant Home
With more than 130 years of experience, PPH has been a leader in the senior living space. Looking to the future, PPH partnered with Epic Notion to build their online presence and secure a steady flow of high quality leads.
How We Helped
The Challenge
New channels of growth for a 130 year old senior living brand.
PPH built an exceptional reputation over 130 years and was in need of a marketing strategy that would position their brand for future growth. The existing website was dated and static, and their pipeline of new leads was running low as competitors began leveraging digital channels to attract attention. Epic Notion was tapped to modernize PPH’s online presence and implement a digital strategy that moved the needle.
Increased organic website traffic from 1,100 to 2,000 per month.
Increased website leads from 107 to 409 per month.
Tripled website conversion rate from 4.7% to 13.8%.
High value keywords positioned in the top 10 search results.
Branding
Crafting a message that resonates.
The partnership with PPH kicked off with an in-depth brand messaging workshop where benefit statements and points of differentiation were crafted, ranked and finalized. The outcome of this workshop influenced messaging across all PPH marketing channels.
Web Development
Intentional design decisions to build trust and credibility.
After conducting competitor research and visual studies, the decision was made that the design of the new website would stand out from the crowd by emphasizing trust signals such as awards, testimonials and relevant facts rather than traditional stock photos. As a result, website conversions nearly doubled.
SEO Strategy
Overcoming business challenges with a new SEO strategy.
Adapting to change is crucial to staying relevant in the digital age. When PPH made the decision to scale back operations it caused a dip in organic website traffic. The Epic Notion SEO team stepped in with a new strategy that overcame the dip… and more.
Monthly Organic Website Traffic
Monthly Website Leads
What our client said
"Epic Notion has been a vital partner for PPH, significantly enhancing our website and digital marketing strategies. Their thoughtful approach and exceptional service have improved our Google rankings and increased leads. We would wholeheartedly recommend them."
