Branding
Unforgettable messaging starts with a memorable brand
Your brand story is the backbone of your marketing strategy. It sets you apart and lingers in the minds of your audience, creating deep roots that fuel purchase decisions and brand loyalty.
Our approach to Branding
Putting the art of storytelling back into digital marketing.
Too many agencies rush into surface-level tactics without taking the time to understand what makes their clients unique. Meanwhile, consumers are flocking to the brands that feel more real, with real missions and stories, the kind that make them feel good about their purchase decisions.
At Epic Notion, we start new engagements with a branding session to uncover each client’s unique “why” statement, then work diligently to weave it into every marketing touchpoint.
Understand your brand
We start by asking the right questions to understand goals, strengths, values, differentiators, and target audiences.
Data-driven strategy
We segment target audiences and define personas based on who they are and where they are in their customer journey.
Know your customers
We develop personalized and powerful messaging to connect with each persona based on their unique motivations.
Connect to convert
Impactful stories connect with customers in deeper ways, moving them closer to conversion and loyalty.
Now that you know more about our approach, we’d love to learn more about your needs. Contact us online or call us at (704) 817-3765.
Branding and Rebranding services
We help companies discover and amplify their brand story.
Brand & product naming
Create a distinctive and memorable identity, typically in the form of a business name, product name, and website domain name.
Targeted messaging
Precise messaging to specific personas that are most likely to take the action you need to drive your business forward.
Mission & vision
Defining the core values, mission, and vision that set your brand apart and inspire employee and customer behavior.
Visual Identity
Ensuring brand colors, fonts, photography and graphics are consistent and aligned to your brand story and target audience.
Brand assets
Ensuring consistency across logo design, brochures, business cards, and other brand-related collateral.
Digital assets
Support campaigns with assets such as videos, photography, animations, landing pages, social posts, email templates and more.
What our clients say
"Epic Notion really helped bring the Dash Home Loans brand to life. Everything matched exactly what I wanted, and now when people see my brand, they really see me. Everyone on the team has been awesome to work with."
Paul Carini
President, Dash Home Loans
The Philadelphia Protestant Home
Carolina Pest Management
Building brands the modern way
Combining the best of brand storytelling with the precision of digital marketing.
Search Engine Optimization
Outshine your competition on search engines and benefit from increased organic traffic and a more robust online presence that fuels your bottom line.
Paid Media
Maximize your advertising ROI through Paid Media strategies, targeting your audience strategically across platforms for optimal reach and conversion.
Website Development
Unleash your brand's potential with leading-edge design and functionality, creating a seamless user experience that captivates and converts visitors.
eCommerce
Transform clicks into customers with optimized online shopping experiences that drive higher conversions and sustained growth.
Social & Public Relations
Foster meaningful connections and cultivate brand loyalty across channels through intentional engagement and stories that inspire.
Branding
Craft your "why" story and align your values, visuals, and messaging to resonate with your target audience and stand out in the market.
Content Marketing
Fuel your digital presence with content that establishes your brand as an industry authority and drives customer engagement and conversion.
Email & Marketing Automation
Nurture your best customers with campaigns that deliver personalized messages, fostering long-term relationships and conversion opportunities.
We've got the answers
Frequently asked Branding questions
Why is it important for a company to build a brand?
A strong brand differentiates a business from its competitors and attracts and retains customers. By building a brand, a company can communicate its values, mission, and unique selling proposition effectively, which can help drive engagement, increase conversions, and foster loyalty among customers.
How does branding differ from marketing?
Branding is the strategic process of shaping a unique and memorable identity for a business, encompassing its values, messaging, and visual elements, to leave a lasting impression on consumers. Marketing, on the other hand, involves the broader set of activities aimed at promoting and selling products or services. While branding establishes the core identity, marketing encompasses the various tactics and channels used to communicate that identity, connect with the target audience, and drive behavior.