What Is Their Presidential Brand?

Any successful politician has to be proficient in marketing themselves to their constituents. Both Presidential candidates and companies must decide how they will summarize their “brand” with a slogan. These messages sink into our minds, win our hearts, and persuade us to open our wallets. President Theodore Roosevelt even inspired a brand’s slogan. It is said that he was served Maxwell House coffee, Roosevelt remarked that it was “good to the last drop,” and the rest is Maxwell House corporate slogan history.

Here is our list of presidential campaign slogans and companies using the same approach in their marketing messaging:

The Message: Taking the focus off what the brand can do and putting it on the importance of involving everyone.

The Message: Giving the sense that the brand is responsible for elevating the quality to greatness.

44. 

The Message: There are no limitations to what can be accomplished.

43. 

The Message: A patriotic message invoking the sense that better days are coming.

42. 

The Message: Innovation and new ideas leading the way into the future.

41. 

The Message: Connecting with others on a personal level.

40. 

The Message: It is a bright new beginning.

39. 

The Message: Sure, we are talking about food here, but the message is also about taking something simple and making it more than people expect.

38. 

The Message: Developing the feeling that this is a solid, dependable brand that you can count on.

37. 

The Message: Ego driven message that focuses on the power of the individual.

36. 

The Message: Elements of fear in this message to motivate people to action.

35. 

The Message: What’s greater than doughnuts?

34. 

The Message: Not very controversial on this one. You should like the brand because everyone else does. Join the crowd.

33. 

The Message: Similar to the message above this. It’s just more passionate.

32. 

The Message: All smiles and positivity. You should be happy with this brand because it is making life better.

31. 

The Message: Winner, Winner, Chicken Dinner!

30. 

The Message: This is about longevity. This message goes away from the instinct to make bold extreme promises. Everything is fine so continue moving forward with this brand.

29. 

The Message: Sometimes just shooting for normal is an improvement.

28. 

The Message: Portrays the feeling that this brand is taking care of us and protecting us from negative things.

27. William Taft: None

26. Theodore Roosevelt: No slogan but his quote was used as Maxwell House Coffee’s slogan.

25. 

The Message: The trigger here is greed. Everyone wants and deserves more.

24. 

The Message: There are not many brands that call out the competition as a LIAR. However, pointing out the competition’s deficiencies is a tactic to improve a brand’s perception.

23. 

The Message: This is a known commodity, but there are some fresh new elements to update and improve the brand.

22. Grover Cleveland was elected for his first term.

17 – 21. Andrew Johnson, Ulysses S. Grant, Rutherford B. Hayes, James A. Garfield, Chester A. Arthur: None

16. 

The Message: This goes back to the greed tactic. You deserve to have what you want and the brand has the ability to give you that.

13 – 15. Millard Fillmore, Franklin Pierce and James Buchanan: None.

12. 

The Message: Pretty Straightforward.

11. 

The Message: Motivating the public to an action.

10. John Tyler: None.

9. 

The Message: Harrison was a hero of the Battle of Tippecanoe and Tyler was the vice presidential candidate. This message is promoting the ultimate team or brand. Leadership.

1 – 8. All of these men were too cool for campaign slogans: George Washington, John Adams, Thomas Jefferson, James Madison, James Monroe, John Quincy Adams, Andrew Jackson, and Martin Van Buren.