March 4, 2025
FAQ Schema in 2025: The SEO Asset That Continues to Deliver Results
When Google announced changes to how FAQ schema would be displayed in search results, many digital marketers were quick to abandon ship. At Epic Notion, we took a different approach.
Instead of following the crowd, we dug deeper into the changes, adapted our strategy, and continued implementing FAQ schema for our clients. The results? Our clients have maintained strong search visibility and user engagement.
In this post, we’ll explore what changed with FAQ schema, why it still matters in 2025, how we’ve adapted our approach, and why it remains an underutilized competitive advantage in today’s digital landscape.
The Evolution of FAQ Schema: What Changed?
What is FAQ Schema?
FAQ schema is a specific type of structured data markup that helps search engines understand that a page contains a list of frequently asked questions and their corresponding answers. Historically, when properly implemented, FAQ schema could earn your page expanded visibility in search results through rich snippets — those question and answer drop downs that appear directly in search results.
Google's Core Update and FAQ Rich Results
In 2023, Google made a significant change to how FAQ rich results appear in search. According to Google’s official documentation:
“FAQ rich results are only available for well-known, authoritative websites that are government-focused or health-focused. The feature is available on desktop and mobile devices in all countries and languages where Google Search is available.”
This was a notable shift from Google’s previous approach, which allowed a much broader range of websites to display FAQ rich results. Many marketers interpreted this change as Google completely devaluing FAQ schema, but that interpretation missed several crucial points.
What This Change Actually Meant
While Google did limit which sites could display the expanded FAQ dropdowns in search results, they didn’t diminish the importance of structured data in helping search engines understand content. This distinction is critical — even without the visual rich result, FAQ schema continues to provide search engines with vital context about your page’s content and structure.
Why FAQ Schema Still Matters in 2025
Despite the changes to rich results display, there are several compelling reasons why FAQ schema remains valuable for your SEO strategy:
Enhanced Visibility Through Featured Snippets
It’s important to distinguish between rich results and featured snippets. While Google has limited FAQ rich results (the expandable question-answer format), FAQ schema still significantly increases your chances of appearing in featured snippets — those coveted answer boxes at the top of search results.
For our healthcare industry clients, we’ve found that properly structured FAQ content with schema markup is more likely to appear in featured snippets compared to similar content without schema. This prime placement dramatically improves visibility and authority.
Schema Creates a Search Engine Advantage (Even Without Rich Results)
Let’s look at the data: According to Schema.org, as of 2024, over 45 million web domains mark up their pages with Schema.org objects. When we compare this to the 362.3 million domain name registrations globally (as of September 30, 2024), we see that only about 12.4% of domains are leveraging structured data.
Our analysis of top-ranking websites consistently shows that pages with proper schema implementation tend to outperform those without it, even when rich results aren’t displayed. This reveals an important truth — structured data helps search engines better understand and rank your content, regardless of whether it generates a visual rich result.
Other Search Engines Still Value FAQ Schema
Google isn’t the only search engine that matters. (really) Bing, DuckDuckGo, and emerging AI-powered search tools all use structured data to understand content. Many of these platforms still display FAQ-rich results prominently.
FAQ Schema Improves Content Organization and User Experience
Beyond search engine benefits, FAQ schema encourages better content organization. The process of structuring your FAQs forces you to think clearly about user questions and provide concise, helpful answers.
Voice Search Optimization
With the continued rise of voice search in 2025, FAQ schema has taken on new importance. When users ask questions to voice assistants like Google Assistant, Siri, or Alexa, these systems often prioritize content with clear question-answer structures that are properly marked up with schema.
Future-Proofing Your SEO Strategy
Google’s approach to displaying rich results has evolved constantly throughout the company’s history. What’s limited today may be expanded tomorrow. By maintaining proper schema implementation, you ensure your site is ready for whatever changes come next.
How to Optimize with FAQ Schema in 2025
If you’re convinced that FAQ schema still deserves a place in your SEO strategy (and we hope you are), here are our top recommendations for optimization:
- Audit your existing FAQs for quality and relevance — replace generic questions with ones your customers actually ask
- Implement JSON-LD markup for cleaner code and easier maintenance
- Test your schema thoroughly using multiple validation tools:
- Google’s Rich Results Test tool (https://search.google.com/test/rich-results)
- Schema.org’s Schema Markup Validator (https://validator.schema.org/)
- Optimize for voice search by structuring questions in natural, conversational language and providing concise answers that voice assistants can easily parse
- Monitor performance by tracking organic traffic, engagement metrics, featured snippet appearances, and conversions
- Regularly update content to reflect changing customer needs and questions
How Epic Notion Continues to Leverage FAQ Schema Successfully
We’ve transformed our FAQ schema strategy to thrive in the post-update landscape. Our clients’ results prove that adaptation beats abandonment.
Focus on Quality Over Quantity
Instead of marking up every possible question, we create strategic, high-quality FAQ content that genuinely serves user needs. Our process includes:
- Analyzing website form submissions and search data to identify what customers are actually asking
- Crafting clear, comprehensive answers that provide valuable information
- Structuring FAQs logically to enhance both user experience and search engine understanding
We also prioritize technical excellence in implementation, ensuring that our markup is clean, validated, and optimized for both traditional and voice search.
Conclusion
At Epic Notion, we base our digital marketing strategies on data, not trends. Our results consistently show that structured data, including FAQ schema, delivers measurable value for both search visibility and user experience in 2025.
Ready to evaluate your SEO strategy? Contact Epic Notion online or by calling 704-817-3765. In today’s competitive digital landscape, properly implemented schema might be the advantage your business has been looking for.
